I'm a senior-level creative professional with a focus on managing corporate in-house creative services operations. I'm known for both management-level strategic thinking as well as hands-on creative execution, with skills across an unusually wide range of disciplines. My background includes companies with annual revenue ranging from $10 million to $2 billion.
I bring an established record of performance and a solid reputation for exceeding client expectations, along with meticulous attention to detail and an eye for streamlining workflows. I'm thoroughly experienced in all aspects of creative services — branding, print and web design, copywriting, photography, typography, video, exhibits and print production.
Manager of Brand and Design, April 2010 – April 2013
Consultant, May 2013 – present
Managed visual brand identity and graphic design for a $1.2 billion operating segment. Working under the Director of Communications and the President, improved the quality and professionalism of the company’s suite of marketing materials. Provided branding and design leadership to designers across many of the company’s 26 business units. Raised the level of professionalism of their design and execution, rewrote copy and headlines to increase clarity and impact, and ensured brand standards were carefully and consistently followed. Expanded brand standards to provide flexibility in dealing with unanticipated applications.
Designed and produced a complete range of marketing materials including advertisements, brochures, fact sheets, posters, internal newsletters, HR materials, exhibit graphics, brand manuals and promotional items. Created materials shown to increase brand and product awareness among customers.
Significantly expanded the scope of a newly created position, taking on trade show planning responsibilities, drafting the basis of the company’s social media policy, adding internal photography and video production capabilities and recruiting the in-house web developer.
Successfully integrated a series of acquisitions into the company’s brand system, conducting reviews of existing materials and redesigning ads, brochures, exhibits and stationery. Educated staff from acquired companies on the brand system. Refined and expanded brand guidelines to accommodate unforeseen applications.
Established corporate and product positioning by creating concepts, headlines and copy for national trade advertising at the corporate, group and business unit levels.
Recognized the necessity of, and executed, a redesign of exhibit graphics, multimedia and structure for the company’s flagship trade show booth. Achieved substantially higher visibility, improved traffic, better recognition of participating business units and significant cost savings.
Expanded internal communication efforts by redesigning and writing for the employee newsletter, creating a comprehensive new employee onboarding package, creating brand education materials and producing President’s message videos.
Facilitated the creation of higher-impact marketing materials by creating an in-house photo library, both by collecting imagery from relevant markets and by personally photographing company products, personnel and facilities.
Owner, November 2009 – present
Through 7G Design LLC, I provide design, art direction, photography and other marketing consulting services to clients, especially small to medium sized businesses.
Projects to date have included website planning, design and development, logo and branding work, copy editing, product naming and advertising.
Manager, Creative Services, December 1999 – June 2009
Managed and designed all print and digital marketing materials for the broadcast division of the Associated Press. As a one-man design studio operating within the marketing department, provided a range of services to internal clients including the design, writing and production of sales sheets, brochures, websites, ads, exhibits, environmental graphics, e-mail newsletters, logos and marketing videos.
Redesigned existing marketing materials and ads to improve brand consistency, design quality and the use of photography.
Built and launched AP Broadcast’s first website and intranet, and led their subsequent conversion to a content management system. Created templates for e-mail marketing materials and helped develop strategies to improve open and clickthrough rates.
Successfully led the transition from a large, heavy and expensive legacy trade show exhibit to a flexible, modular rental system, improving the company’s floor presence while saving tens of thousands of dollars annually in freight, labor and storage costs. Planned, project-managed and designed exhibits and graphics for twelve major trade shows.
Took on multiple responsibilities related to AP’s $32 million Washington headquarters move. Created environmental graphics, wayfinding and orientation materials while achieving tens of thousands of dollars in cost savings.
Established in-house photography capabilities, photographing AP staff, facilities and events including portraiture, construction documentation and staff at work in the field.
Manager, Imaging and Creative Services, February 1989 – December 1999
Served in an unusually wide range of design, marketing and support roles for a leading distributor of high-end professional photographic equipment.
Created, expanded and steadily improved in-house graphic design capabilities, producing high-quality materials at minimal cost. Transitioned annual product catalog from an amateur project to a polished, comprehensive, award-winning industry reference. Designed brochures, flyers, exhibit graphics, websites and software interfaces. Wrote sales and advertising copy and press releases.
Photographed products and art-directed photo shoots. Supervised press runs for all print materials.
Played a significant role in the introduction of digital imaging to the professional photography market. Conducted road shows and workshops, wrote technical articles and represented the company in interviews with trade press. Successfully positioned products in a new and rapidly changing market.
Designed, built and staffed exhibits for up to twelve trade shows per year. Created and delivered multimedia stage presentations, organized live product demonstrations, designed and produced all exhibit graphics. Consistently created large and effective exhibits on a shoestring budget.
Led technical support and training for customers, dealers and sales staff.
Rutgers University, New Brunswick NJ